Its simple and clean design emphasises its origin as a PDO Greek product, an element that gives the product its unique taste, its distinct aroma and its exceptional superior quality.

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The aim of the new product is to be placed in the category of Greek premium gins in the Kalamata market but also in the wider Greek market.

Our goal was to create a Greek brand with a strong presence of its creator and his story.

The product was named “BIG SIR®”, and the packaging was designed to tell the story of this unique distillate of premium quality herbs and crystal water from the springs of Taygetus.

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We envisioned the new brand in a way that reflects the classic and ongoing prestige of the company’s name through a contemporary design lens.

Our goal was for the new brand to emit clarity and simplicity while maintaining its deep-rooted traditional elements. With that in mind, the key features of the new packaging are: the new logo, the photograph, as well as the careful selection of colours that encode the product’s uniqueness.

Branding, Logo design, Packaging

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Produced in strictly limited quantities from olives that have been hand picked from some of the world’s oldest olive groves located in the majestic Greek island of Corfu. This exceptional olive oil embodies a rare and unique spirit, rooted in five centuries of history, that only a selected few have the privilege to appreciate.

As depicted in Homer’s Odyssey, Queen ARITI was very beautiful and intelligent and ruled alongside her husband King Alcinous in the Kingdom of Phaeacia, now known as Corfu island. Her people honored her as no other woman on Earth, highly respected her and looked upon her as a goddess. The way every woman would like to be treated and esteemed! Our unique olive groves stand proud and unscathed from the passage of time making ARITI a symbol of longevity, health, prosperity, good fortune, strength and regeneration!

Logotype design | Package design

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Its design, simple. An olive wreath, with emphasis on its locality, guarantee of its taste and prestige.

Package design & logotype design

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We envisioned the new brand in a way that reflects the classic and ongoing prestige of the company’s name through a contemporary design lens.

Our goal was for the new brand to emit clarity and simplicity while maintaining its deep-rooted traditional elements. With that in mind, the key features of the new packaging are: the new logo, the photograph, as well as the careful selection of colours that encode the product’s uniqueness.

Packaging – Logo design & Brand Identity

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As part of KOSTEAS’s product development, we were assigned the design of a new range of products, which include 10 different Ouzo and Tsipouro packagings in exclusive 50ml bottles mainly targeting the tourist market.

Our aim was the creation of a brand, a series of collectible packagings, each featuring a vivid Greek element, depicted in 10 distinct illustrations.The new product range was named “A piece of Greece” and each and every packaging has its own unique story, told through a characteristically Greek image.

Naming, Package Design, Illustration Design

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The packaging design includes an explicit reference to the geographical origins of the product and illustrations inspired by the nurturing care of the bee keeper. Our goal was to visually communicate the product’s natural origin and premium quality, from the production stage to its standardization.

Packaging design, Illustration, Branding

The post Packaging design of “Kritiko Meli” (Cretan Honey) Pallada appeared first on Brandvalue.

Kosteas Distillery turned to brand value to envision and create the packaging design for the new product series “LIKERAKI”, a set of liquors in 10 different flavours. Our aim was to design a distinct product identity, which will differentiate “LIKERAKI” from any existing liquor products.

We created a range of hip and colourful illustrations that give off a cheerful vibe and highlight the qualities of each flavour of liquor in the series. Each different flavour is represented by a unique character, whose storyline will unfold in the upcoming releases of the product.

Branding, Packaging, Naming, Illustration

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Kosteas Distillery turned to brand value. to envision and create the packaging design for the new product series “LIKERAKI”, a set of liquors in 10 different flavours, with “LIKERAKI KARPOUZI” (Watermelon Liquor) being the standout product.

Our aim was to design a distinct product identity, which will differentiate “LIKERAKI” from any existing liquor products. We created a range of hip and colourful illustrations that give off a cheerful vibe and highlight the qualities of each flavour of liquor in the series. Each different flavour is represented by a unique character, whose storyline will unfold in the upcoming releases of the product.

Branding, Packaging Design, Naming, Illustration

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