KOSTEAS is a reputable traditional family business based in Kalamata, Greece that specialises in the production of traditional alcoholic beverages and operates in B2B and B2C level. Kosteas Distillery turned to brand value. to envision and create the packaging design for the new product series “LIKERAKI”, a set of liquors in 10 different flavours, with “LIKERAKI KARPOUZI” (Watermelon Liquor) being the standout product. Our aim was to design a distinct product identity, which will differentiate “LIKERAKI” from any existing liquor products. We created a range of hip and colourful illustrations that give off a cheerful vibe and highlight the qualities of each flavour of liquor in the series. Each different flavour is represented by a unique character, whose storyline will unfold in the upcoming releases of the product.